Sendinblue has grown steadily since its inception as a digital marketing agency. They initially designed the platform in such a way that it meets the needs of SMEs, which were previously insufficiently served by digital marketing platforms.
Sendinblue is one of the most popular and trusted digital marketing platforms today. A variety of features and a competitive price set it apart from the competition. With more than 80,000 active users sending more than 100 million emails a day, Sendinblue is an increasingly important part of today’s digital marketing landscape.
Let’s take a look at the main features that make Sendinblue the platform it is today.
What is Sendin Blue?
Simply put, Sendinblue is an all-in-one email marketing service that will meet all of your email marketing needs.
Or, to put it more clearly, it’s a cheaper Mailchimp alternative that, surprisingly, has more features too. Apropos:
Let’s kick this Sendinblue review off by looking at the key modules offered by this tool:
- email marketing campaigns and broadcasts
- email marketing automation
- transactional email and SMS
- social media marketing
Sendinblue Review: What To Expect
Sendinblue has a well-stocked free plan that includes marketing automation, telephone support (for the first 60 days) and up to 300 emails per day. The advanced automation included provide web tracking and lead scoring. Unlike other providers, they charge you based on the number of emails you send, not the number of contacts you have. Paid plans start at $ 25 per month for 10,000 emails.
Now let’s see if this platform lives up to its promise of providing an easy-to-use all-in-one solution.
SendinBlue Email Designer
With SendinBlue, you benefit from over 200 responsive email templates that you can use to quickly create campaigns, personalize your content, and send them. However, you also get a drag-and-drop email designer that allows you to create your own custom layouts from scratch.
You can upload and customize templates or create your own designs by dragging items such as headings, text boxes and logos from the menu. It’s quick and easy to learn, and you can create custom email layouts in no time without writing a single line of code.
In truth, SendinBlue’s email designer isn’t as good as MailChimp’s email creator (which is still the best), but it’s not far behind.
SendinBlue’s contact management features are available in all versions of the platform and are of great benefit to email marketers at all levels. You can find, segment, categorize, and create lists that are automatically updated based on the criteria you choose.
This is critical to an effective email marketing strategy, and SendinBlue offers much more in this regard than many of its more expensive alternatives. Combined with the automation features that are also available to all users (although they are limited to a certain number of contacts in some packages), SendinBlue’s contact management allows you to target people on your mailing lists with personalized messages based on In the changing needs of your consumers.
This is exactly what you want to do in email marketing.
Reports are the main area in which SendinBlue differentiates its Free and Lite packages from the more expensive versions. Get basic real-time reports for all versions of the platform. However, Essential, Premium, and Enterprise users also benefit from the following reporting features:
Advanced Open and click Reports
If SendinBlue is your only email marketing platform (we also use ActiveCampaign) then these additional reporting tools are well worth investing in. Heatmaps give you a better understanding of the effectiveness of your email layouts. By opening and clicking reports, you can see how attractive your email headings and content are.
Unlike MailChimp, SendinBlue offers email automation features for all versions of its platform. The only thing is that Free, Lite, and Essential users can only use these automation features for a maximum of 2000 contacts.
Whether this is a problem for you depends entirely on how many people you have on your mailing lists.
SendinBlue’s automation features are much more extensive than MailChimp’s, so you can send a variety of reply emails to different actions and events.
You can also create custom automation using Automation Builder. For example, you can email first-time buyers a coupon to encourage them to make a second purchase, while adding repeat buyers to another email marketing list to target them with loyalty messages.
SendinBlue has worked hard on automation for the past few years and is currently a decent marketing automation tool in its own right. Without these features, it would be difficult to recommend SendinBlue as a standalone messaging solution. However, we are confident that this platform has enough for many businesses now (I’ll explain this in more detail at the end of the review).
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This functionality makes SendinBlue an important part of our email marketing strategy. Although we rely on ActiveCampaign for automation and contact management, SendinBlue’s transactional messaging capabilities are incredible.
This is important when you need to send order confirmations, payment receipts, password resets, and other transactional emails to connect your customers to your brand.
This is an area that many email marketers (and email marketing platforms) overlook. Fortunately, SendinBlue takes this part of the customer journey very seriously and offers special transactional email templates, delivery features, and reports specifically for it.
This means that we can automate transactional emails for a wide variety of customer actions (purchases, receipts, subscriptions, registrations, loss of signature details, unsubscriptions, and much more). We also get reports showing how many of them get into users’ inboxes (not their Spam folder), how often they are opened, and when people gave us an address. Wrong email.
For us, this is the functionality that sets SendinBlue apart from other email marketing platforms, and that’s exactly why we’ve been using it for three years.
Conclusion – Sendinblue Review 2021
One look at Sendinblue’s features shows that they are “catching” email marketing. They’ve built-in some very clever options that marketers can use to optimize their email campaigns, including advanced email automation, targeting, personalization, and landing pages and forms to increase conversions.
The automation capabilities may not be enough to bring down giants like ActiveCampaign, but they are not far away. See how it compares to Mailchimp in this comparison.
Coupled with its generous free plan, its paid plans start at $ 25 for up to 10,000 emails, making it one of the cheapest out there.
When it comes to features, there’s no denying that Sendinblue is impressive. Our best advice? If you’re really interested in what Sendinblue could offer you, try the free plan to see if you like it. Who knows, you might enjoy fancy marketing automation on a budget.